Customers often ask us this and usually after a company have grown to a certain size and starts to supply bigger customers such as the supermarkets or DIY sheds. The humble bar code facilitates masses of logistic information that can help sales and profitability for a variety of reasons. Bar coding is used principally to identify products and stock levels. They speed up purchasing; help to identify shopper patterns and trends as well as enabling product tracking and a whole host of other facilities. It is for these reasons that your customer is likely to insist on bar coding the packaging for your products. Macpac have been involved in integrating bar coding into our thermoformed packaging designs for many years. We always give due consideration to the positioning of the bar code whether it’s on the backing card of a heat sealed blister, slide blister or trapped blister pack; the insert graphics card of a clamshell design, sandwich blister or custom designed thermoformed pack. It needs to look neat and tidy as an integral part of the graphics design as well as being positioned so that it can be easily found and scanned. We can offer you plenty of our experience in bar coding to help your next project run smoothly. However if you would like to know chapter and verse on the subject then we recommend having a look at the website of a not for profit organisation GS1. Pretty much everything you need to know is there. Armed with that knowledge all that remains is for us to incorporate it into the design of your next packaging project.
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