Monday, 19 July 2010

Add a recycling logo to improve your credibility

As consumers we’re all encouraged to do our bit by recycling as much of our waste material as possible. Sometimes it’s too confusing to know what can and can’t be recycled so it becomes an all or nothing, either chuck everything into the bin or leave it at the recycling facility. This highlights a flaw in the recycling process that leads to un-necessary landfill or contamination of recyclable material. It’s especially true when compostible materials are mixed with other plastics for recycling. There is a solution to this, which while not foolproof, can go some way to helping the problem and it really isn’t difficult. Whatever product you’re supplying you should be including recycling information on your packaging – at the very least the arrowed triangle known as a mobius loop that indicates that an item can be recycled. Get a brief overview of the various recycling logos” target=”_blank” you can display on your packaging to show that you are alert to recycling which is something your customers will appreciate. You should also consider plastic packaging recycling symbols and what can and can’t be recycled to advise and inform your customers and consumers further. Sometimes it’s worth telling consumers that a particular material can’t currently be recycled and some responsible suppliers are increasingly doing this. Including these logos on your packaging helps consumers to positively recycle. Why not take it a stage further and inform your customers what you are doing as well so that they are aware of your own recycling credentials. Here at Macpac we’ve been encouraging all our customers to include these logos on their packaging for years. We believe it’s important as a responsible manufacturer of blister packaging and general vacuum formed packaging and trays that we set an example and lead the way. Our design department will incorporate recycling logos in ways that enhance pack design. These logos strengthen your credentials as a responsible supplier and can enhance your sales potential. We have a comprehensive stock of tooling elements that make it really simple and cost effective to incorporate these logos so there’s no excuse for not doing your bit in the quest to reduce waste and encourage recycling.

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